OVERVIEW:

 

In 2018 I co-founded a sustainable enterprise selling reusable coffee cups and associated products, with the goal of reducing waste in the sector and learning about business. 

• Designed and launched MVP of sustainable reusable coffee cup product line; iterated designs based on user feedback.

• Defined product specifications, created brand, graphic and web designs, handled supply chain negotiation, quality assurance, pricing strategy and go-to-market execution.

• Grew sales 2x in 12 months through digital marketing campaigns, partnerships and direct-to-consumer strategies.

• Managed supplier relationships, logistics and operational challenges.

• Accepted into Founder Institute (2020) Silicon Valley Cohort to pursue unique delivery and partnership model, combining coffee, sustainability and community.

• Project put on hold to focus on EV career in mid 2020.

 

KEY SKILLS:

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• Supply chain management & negotiation skills.

• Website, social media & online store development & marketing.

• Brand development, procurement & interpersonal skills.